Characteristic Goose Industry to Fight Against Poverty - A Case of Poverty Reduction by Anhui Lu'an Longxiang Gourmet King Poultry Industry Co., Ltd.

ABSTRACT

Lu'an Longxiang gourmet King poultry Co., Ltd. is a provincial leading enterprise of agricultural industrialization integrating breeding, processing, scientific research and sales of Lande geese. The company helps Huoqiu County of Anhui Province to achieve the target of poverty alleviation through the industrial poverty alleviation mode. The company adopts the mode of "two advanced funds", that is, to advance money for poor households to purchase Lande goose seedlings, to provide breeding feed for poor households, and to recover the cost of advance funds when buying back the adult geese, so as to solve the problems of poor households and large-scale farmers that are short of funds, technology, marketing and risk.

The interest linkage mechanism between the company and the poor households is shown as follows: first, take the lead in establishing Longxiang livestock and poultry industry consortium - Huoqiu County Wanxiang goose breeding professional cooperative, in which the poor households work to obtain wages or dividends; second, give priority to the employment of poor households with labor ability; third, drive more than 100 large-scale breeding farms in the county to develop breeding industry.

BACKGROUND

Located in the west of Anhui Province, Huoqiu County is a typical agricultural county, and also a key county of national poverty alleviation and development. The main causes of poverty are poor natural conditions, serious homogenization of breeding varieties, low price, no scale, no brand, lack of market, the masses lack of confidence in struggle, lack of funds, lack of technology, lack of market, and fear of taking risks. Lu'an Longxiang gourmet King poultry industry Co., Ltd. and six key poverty-stricken villages in Huoqiu County signed a three-year action of "100 enterprises helping 100 villages", which provided free white goose seedlings to poor households, so as to drive poor households to engage in Lande goose breeding and solve the employment problem of the poor population. In order to further fulfill its social responsibility, the company, together with the local government, actively studies the tasks and methods of poverty alleviation in the new period, and constantly improves the poverty alleviation mode.

INTERVENTIONS

(1) The company gives seedlings free of charge and recovers the minimum price.

For all the poor households in Huayuan Town, the breeding base, the company first presented 12000 white goose seedlings, and then signed breeding recycling agreements with poor households to ensure the interests of poor households.

(2) Voluntary equity participation and stable income increase.

In order to ensure the poor households to increase their income steadily and prevent them from returning to poverty, we should share in the profits of poor households.

(3) From point to surface, it is fully spread out.

For the poor households in the surrounding counties and other towns in the city, the company will provide assistance according to the same preferential conditions as the township. If there is a demand, the township can take the lead in organizing and contact the company with the township as the leading unit. The company will establish and improve the relevant Township information, and provide pairing assistance while developing and expanding the scale of the company.

The project helps to solve the problem of shortage of funds and technical services for poor households, and increase collective economic income for poor villages, which can further increase the income of poor households through redistribution. During the implementation of the project, special emphasis was placed on helping poor women.Cooperation agreement double goose (Lande goose, white goose) industry poverty alleviation project

Party A: Tianzhu village committee, Huayuan Town, Huoqiu County

Party B: Lu'an Longxiang food king poultry Co., Ltd

According to the opinions of Anhui Provincial Agricultural Committee on promoting the "four belts and one self" industry poverty alleviation mode, implementing "one village, one product", industrial promotion action, and doing a solid job in characteristic planting and breeding industry and poverty alleviation work from 2018 to 2020, wannongban [2018] No. 33, In Anhui Province and Lu'an City, "opinions on the implementation of poverty alleviation project with special planting and breeding industry", "implementation plan of poverty alleviation project with characteristic planting and breeding industry in Huoqiu County" and other document spirits, focus on giving full play to the role of scientific and technological achievements and characteristic breeding industry in precision poverty alleviation, and Implementation Opinions on further promoting the action of "100 enterprises to help 100 villages" in Huoqiu County (Qiu ban [2017] No. 11), etc. to promote the stability and sustainability of poverty alleviation and rural revitalization, to explore and improve the asset income poverty alleviation mode of "poverty alleviation funds turning into assets, asset leasing and income sharing", and realize "targeted poverty alleviation and targeted poverty alleviation". Now, through voluntary and equal negotiation between Party A and Party B, in order to standardize the rights and obligations of both parties, this cooperation agreement is signed on the investment and construction of industrial poverty alleviation projects by Party A and Party B.

1. Investment amount

Party A is responsible for the investment and construction of the breeding base industry poverty alleviation project, covering an area of 20 mu, with a construction area of about 2000 square meters, and other ancillary facilities. The investment amount is RMB 2 million in capital. Party A owns the property rights of the fixed assets invested, and the depreciation of the fixed assets has nothing to do with Party B. Party B is responsible for the investment and allocation of working capital of 2 million yuan.

2. Dividend ratio

Considering the benefit sharing between Party A and Party B, Party B shall, within the agreed dividend period, ensure to give Party A a dividend at the rate of no less than 6% of the loan interest rate of the same period. The amount of dividend is RMB 12 per year. The annual dividend is paid to the account designated by Party A on December 1. The starting time of dividend is the date when the investment project is completed and put into operation. The industrial poverty alleviation policy support belongs to Party A, and the industrial poverty alleviation policy support to Party B belongs to Party B. Party A and Party B shall not interfere with each other.

3. Rights and obligations of both parties

a. Party A's project construction shall ensure that roads (road hardening), water (drilling) and electricity (three items and four lines) shall be connected, and supporting sewage treatment tank shall be constructed to provide a good business environment for Party B. any interference in any form shall be borne by Party A. After the project is completed and the agreement is signed, Party B shall operate independently, and Party A shall not interfere with Party B's production and operation activities. Party A is obliged to assist Party B in handling relevant certificates.

b. Party B can only breed Lande goose, white goose or duck. If the breed is changed, Party A's consent is required. Party B shall not damage Party A's assets in the production and operation (except for the irresistible factors of project quality, depreciation and manpower). Party B shall be responsible for the normal maintenance cost of fixed assets. After the signing of the cooperation agreement, the investment of fixed assets added by Party B has nothing to do with Party A. after the agreement is terminated, Party B has the right to take it away.

c. Party A and Party B sign this agreement voluntarily and equally. Neither party shall breach the contract in any form. The economic losses caused by the breach shall be borne by the breaching party. The reasons for the change of Poverty Alleviation Policies and the irresistible factors of manpower can be solved through negotiation.

d. If Party A and Party B violate this agreement, in addition to compensating the economic losses of the non breaching party, Party B shall also pay a penalty of RMB 50000 to Party B, and the non breaching party has the right to terminate this agreement.

4. From April 30, 2039 to October 30, 2019.

5. Dispute resolution.

If there are deficiencies in the implementation of this agreement, Party A and Party B can sign a supplementary agreement through consultation. In case of any dispute, Party A and Party B shall settle the dispute through negotiation. If the negotiation and mediation are invalid, they may file a lawsuit to the people's court.

This agreement is made in quintuplicate, one for each party, one for the county poverty Alleviation Office, one for the township government and one for the village committee, all of which have the same legal effect. This Agreement shall come into force on the date of signature by both parties.

Party A: Party B:

Signing time: September 29, 2019

Lande goose breeding recycling contract

Purchaser (Party A): Lu'an Longxiang food king poultry Co., Ltd

Breeding Party (Party B): XXX

Through negotiation between Party A and Party B, the following breeding purchase contracts are signed:

The first quality requirements: 1. Internal quality: Lande geese Adult Geese should meet the requirements of pollution-free in GB 18406-2001 "safety and quality standards for agricultural products"; other requirements are: single weight not less than 4kg; 2. Appearance quality: complete feathers, no defects.

Article 2

1. The mode of providing goose fry is: Party A shall provide Lande goose fry to Party B for raising, and the quantity of goose fry shall be 1500. The price of goose fry shall be 30 yuan per piece, totaling 4500 yuan. The fund for the seedling and the required feed will not be collected temporarily, and will be deducted from the goose fund when purchasing the Adult Geese within 60 days.

2. On December 26, 2019, Party A shall deliver the Lande goose fry to the breeding site of Party B. The cost of delivering goose fry shall be borne by Party A. The quality requirements of goose fry are lively, without defective goose seedlings.

Article 3

Purchase time: Party A shall be responsible for the recovery of the seedlings from 60 to 65 days after Party B receives the seedlings, and the price is 10 yuan per catty. Without the consent of Party A, Party B shall not sell Lande goose to others. If it cannot be recovered within 60 to 65 days, Party A shall compensate Party B with 0.7 yuan per day for each goose feed.

Article 4

The settlement method for the purchase of geese is: pay off at that time.

Article 5

Specific requirements for breeding and epidemic prevention: Party A shall arrange technical personnel to assist Party B to inject E.coli vaccine once, goose paramyxovirus vaccine twice and avian influenza vaccine twice, and provide breeding technical services after 50 days of vaccination.

Article 6

Breeding feed standard and cost bearing: the feed used by Party B for breeding shall be provided by the manufacturer designated by Party A, and the feed cost shall be paid by Party A.

Article 7

Product price: when the market purchase price is lower than the protection price at the time of delivery, the protection price shall prevail. If the market purchase price is higher than the protection price, both parties may raise the price through negotiation. Breeding, feed, labor wages and other factors, resulting in high cost, resulting in price changes, the two sides can separately discuss. If there are no special circumstances, both parties shall not break the contract for any reason, and the force majeure factors can be solved through negotiation.

Article 8

Dispute resolution: in case of any dispute arising out of this contract, both parties shall negotiate or apply for mediation by relevant departments. If the negotiation or mediation fails, a lawsuit shall be filed with the local people's court according to law, or the arbitration shall be applied for in accordance with the arbitration clause or arbitration agreement separately reached.

Article 9

If there are any matters not covered in this contract, it can be negotiated separately. This contract is made in duplicate, with each party holding one copy.

Article 10

If the contract is signed, the poor households can enjoy a guaranteed profit of 10 yuan per goose.

Party A: Party B

Signing time: December 26, 2018

RESULTS

(1) The interests of farmers are guaranteed fundamentally.

As a leading enterprise in agricultural industrialization, the company has set up Lande goose breeding Association, goose fatty liver Industry Association, Huoqiu Wanxiang goose breeding professional cooperative, Adopting the operation mode of "company + consortium + cooperative + association + family farm + poor farmers", the agricultural industrialization consortium was established to provide technical training for farmers. At the same time, a sales contract was signed with the farmers, and the commercial geese raised by the farmers were sold to the company at the protection price, which fundamentally guaranteed the interests of farmers.

(2) The strategy of "the company drives the farmers out of poverty and the farmers support the development of the company" is implemented.

Every year, the company arranges more than 100 fixed migrant workers, which directly drives the income of more than 1000 surrounding farmers to become rich, which really plays a leading role in leading enterprises. Driven by the company, 106 Lande goose related industry companies, 26 cooperatives and 58 family farms were registered and established in the county. Through continuous cultivation and support, these industrialization units have already owned 1 provincial leading enterprise, 2 municipal level, 1 provincial demonstration family farm, 1 municipal demonstration cooperative, 1 municipal breeding demonstration farm, and more than 100 registered trademarks. Among them, there are 1 well-known trademark in China, 1 famous trademark in Anhui Province and 1 well-known trademark in Lu'an City. The product was rated as Anhui famous brand product 1, Lu'an famous brand product 2.

(3) The company has carried out a series of innovative poverty alleviation work.

The company drives the collective economic income of the whole county and village to more than 2 million yuan. The company and key poverty-stricken villages have signed a three-year action agreement of "100 enterprises helping 100 villages". Longxiang company will subsidize each household with 5000 yuan of greenhouse construction fund for raising more than 1200 geese in poor households. Enterprises also advance funds to invest in goose seedlings, feed to poor households, and when the goose is recovered, the fund for goose seedling is collected, and the feed fund is deducted from the goose fund. Farmers do not need any capital investment, and free skills training, the effect is remarkable. For example, in Tianzhu village, Huayuan Town, Li Dingcheng, a poor farmer, began to breed Lande geese in 2017. In that year, there were 3 batches of Lande geese, 1300 in each batch, with a total of 3900 geese. The average profit of each pig was 18 yuan, and the total net income reached 70200 yuan. Li Dingcheng was lifted out of poverty in that year.

True story

In 2017, Li Dingcheng, a poverty-stricken farmer in Tianzhu village, Huayuan Town, Huoqiu County, started breeding Lande geese. In that year, there were 3 batches of Lande geese, 1300 in each batch, with a total of 3900. Longxiang company advanced the feed fund for goose seedlings, and Longxiang company recovered it for 60 days. The average profit of each animal was 18 yuan, and the total net income reached 70200 yuan. Li Dingcheng was lifted out of poverty that year. Before breeding Lande goose, Li Ding's adult income was less than 2000 yuan. After breeding Lande goose, he not only got rid of poverty, but also quickly became rich. He learned the breeding technology and completely uprooted the poor root.

LESSONS LEARNED

(1) Intensive operation and breakthrough in scale.

Poor areas have underdeveloped transportation, weak industrial base and weak ability to resist disasters. Natural disasters occur frequently, often suffering from drought and other natural disasters. The scale of enterprises is not large enough, the capital investment is insufficient, the level of industrial management is low, and the modern agricultural system is not perfect. Driven by interests, enterprises and farmers lack mutual trust, and the cooperation between production and marketing needs to be strengthened. The modern agricultural industrial system with standardized production, large-scale development, industrialized operation and market-oriented operation needs to be strengthened.

Through leading enterprises, the government encourages and supports family farms and other new business entities. Relying on the leading enterprises, it forms the interest connection mechanism with the vast number of poor households, expands the production scale, effectively integrates and forms agricultural leading enterprise groups with modern agricultural product processing resources, development potential, radiation surface and driving ability, so as to improve the ability of driving the poor people to get rid of poverty and become rich The way for the poor people to increase their income and become rich by relying on special agricultural products.

(2) standardization of operation and new breakthroughs in improving the industrial system.

Technical training should be conducted for poor households to promote the professionalization and technicalization of production and operation subjects. Healthy set production, processing, sales, service in one of the mass production system. We should explore the market-oriented mechanism of benefit distribution, and connect the producers, processors, sellers and service providers through the market mechanism, so as to pursue the overall interests of the industry and promote the income of the masses of poor people.

(3) Make the product brand bigger and stronger, and establish the foundation for poverty alleviation.

Only by making the product brand bigger and stronger and establishing a strong industrial demonstration base can we ensure the long-term implementation of the industrial poverty alleviation work, increase farmers' confidence and enhance their enthusiasm. With the efforts of the company, taking advantage of the company's well-known trademark, Anhui famous brand, high-tech enterprises and other advantages, after 15 years of development, Huoqiu County Lande goose industry has become a national well-known breeding and processing base of Lande geese, winning the reputation of "China's goose fatty liver in Huoqiu". In 2018, Lande goose series products have been certified as organic products.

(4) Science and technology lead standardization.

In order to standardize the production process of filling feeding, the method of slaughtering liver and the method of preservation, the company, together with the Institute of animal husbandry and veterinary medicine of Anhui Academy of Agricultural Sciences, formulated the local standard of technical specification for filling feeding of fatty liver geese, drafted and issued 6 enterprise standards such as edible goose oil standard. The quality and food safety of goose fatty liver and its by-products are put in the first place. The added value of products was increased and the high-quality development of agricultural industrialization was realized by improving the technology of whole grain corn cooked and feeding into broken corn granules, the improvement of filling equipment, facilities and technology, and the implementation of fine management.

(5) Strengthen the publicity and give full play to the brand effect.

The company seized the commanding height of high-end food materials, actively participated in agricultural exhibitions organized by the government in Beijing, Shanghai and Hefei, and enhanced the publicity of goose fatty liver and its series products through television and other media. For example, in April 2019, it carried out advertising on CCTV news channel and Anhui Satellite TV, and achieved good results. In 2019, it spent 3 million yuan on advertising and publicity. "Qiu e'gan" is about to be approved as a national trademark. We firmly believe that "Huoqiu foie gras" will one day be as famous as Lu'an Guapian, Xuyi lobster and West Lake Longjing.

(6) Help to overcome poverty and highlight "one village, one product".

In order to give full play to the basic role of characteristic industries in poverty alleviation, Lande geese filling, slaughtering and processing enterprises represented by Lu'an Longxiang gourmet King poultry Co., Ltd. vigorously implemented the "four belt and one self" industrial poverty alleviation mode, driving poor villages to come out and poverty-stricken households to get rid of poverty, and highlight "one village, one product". For example, in Tianzhu village, Huayuan Town, Huoqiu County, and zhongxindian village, Mengji Town, there are more than 20 breeding and feeding farms in each village, and the output value of Lande goose in each village reaches 200 million yuan. In the action of "hundreds of enterprises helping hundreds of villages and thousands of households" for industrial poverty alleviation, Longxiang company led the industrial poverty alleviation bases of 16 key poor villages in the county to breed Lande geese. Since 2018, Lande geese breeding industrial poverty alleviation base can collectively distribute more than 2 million yuan to poor villages every year.