Yin Yipan, Technical Task Force Team Member Working in Lixian County

Technical task force team member Yin Yipan(R) (photo by China.org.cn)

The technical task force team member Yin Yipan was dispatched to Lixian County. He determined that the apple industry could be used as an engine to promote local development after studying and investigating various industries in its borders and helped fruit farmers open online stores and engage in live-streaming by utilizing Alibaba's resources and offering training programs. Yin also taught farmers to use internet tools that expand online sales channels for apples. He worked with the local government to get the Lixian apple registered as a "National Geographical Certification Trademark" and helped develop a variety of processed apple foods in order to enhance the value of the products. In 2019, the task force member assisted with the sale of more than 10 million kg of apples and trained more than 800 e-commerce practitioners.

For more information, please contact WFP China COE (wfpcn.coe@wfp.org)